Notes from the push-first frontier

Outbound Event Delivery Guides

Engineering, product, and operational lessons from running an outbound integration platform.

Article

Webhook Signing Done Right: HMAC, Timestamps, and Replay Attacks

Most webhook signing implementations have at least one of three classic bugs. Here's the production pattern that avoids all of them.

· 6 min read

Article

Webhook Observability: What 'Did This Event Get Delivered?' Actually Requires

Observability is the difference between a webhook platform you can operate and one you can't. Here's the queryable surface it needs.

· 6 min read

Article

Dead-Letter Queues for Webhooks: Design and Recovery Patterns

DLQs in HTTP delivery are different from DLQs in queue infrastructure. Here's what they should hold, how to inspect them, and what to do when they fill up.

· 6 min read

Article

Webhook Idempotency: The Producer Side No One Talks About

Idempotency is usually discussed as a receiver concern. The producer side matters just as much, and it's where most webhook duplicates come from.

· 5 min read

Article

Webhook Replay: What It Really Means and Why You Need It

Replay is the feature your customers want when their endpoint was broken and now isn't. Here's what it actually requires.

· 6 min read

Article

Webhook Retries: A Practical Guide to Backoff, Jitter, and When to Stop

Webhook retries sound simple until you ship them. Here's how to think about backoff, jitter, transient vs permanent failures, and when to stop retrying.

· 7 min read

Article

Why Push-First Event Delivery Beats Polling

Pull-based integrations are fragile, slow, and invisible when they break. Push-first delivery gives your customers real-time data with full observability.

· 6 min read

Article

The Hidden Cost of Building Webhook Infrastructure In-House

At-least-once delivery sounds simple until you need retries, DLQs, replay, and multi-destination routing. Here's what actually goes into it.

· 7 min read

Article

Delivering Events to Data Warehouses: S3, BigQuery, Snowflake, and ClickHouse

Your enterprise customers don't just want webhooks, they want events loaded directly into their data infrastructure. Here's how that works.

· 5 min read